Sugar, vilified for its caloric content and blamed for hyperactivity in children, is enjoying a redux in some quarters – those occupied by consumers focused on natural ingredients in their food. In 2003, consumption of sugar and HFCS evened out, according to the USDA, and recently the two have reversed in usage. Per capita, American adults consumed about 44 pounds of sugar in 2007, compared with about 40 pounds of HFCS.
Manufacturers are answering the call for those consumers. ConAgra uses only sugar or honey in its Healthy Choice All Natural frozen entrees. Kraft Foods removed corn sweeteners from its salad dressings. Log Cabin syrup, a 120-year-old brand in the Pinnacle Foods Group stopped using HFCS corn syrup. PepsiCo rolled out Pepsi Natural, Mountain Dew Throwback, and for Passover there are sugar versions of Pepsi, Caffeine Free Pepsi and Sierra Mist. Coca-Cola’s Passover products with sugar include Coke and Sprite. And many consumers prefer Coke made in Mexico with sugar, buy it in Hispanic bodegas and hoard it year round.
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