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By Diane Toops, News & Trends Editor | 10/05/2010
Russell Putman published the first iteration of our magazine in 1940, "to keep process production men abreast of the latest developments in new equipment, new machines and new products … and be filled with terse news facts in an easy-to-read style." Back then, America was recovering from the worse recession in history. But that didn't stop his entrepreneurial spirit.
Opportunity abounded. There was very little in the way of R&D, packaging technology and gleaming equipment to produce food quickly. Globalization of food wasn't on the radar, local was the mantra and mom spent most of her time in the kitchen, basic as it was. There was no Internet, no TV, not even supermarkets.
It wasn't long before the U.S. entered World War II, and the government suspended production of most food equipment. Instead, production turned to war machinery. But the technology created to help win the war spurred the largest and most successful addition to our economy – the processed food industry.
Colonel Putman is long gone but, since the 1970s, the Cappelletti family has published Food Processing, never missing an issue. To celebrate our 70th anniversary, we thought we'd bring you a timeline of some of the most interesting developments in the food industry since our founding. We hope you enjoy the read, and thank you for your participation in our success. We salute you!
Putman Publishing Co. creates Food Equipment Preview magazine.
FDA transferred from the Dept. of Agriculture to the Federal Security Agency, with Walter Campbell appointed as the first Commissioner of Food and Drugs.
M&M's Plain Chocolate Candies introduced. Legend has it they are developed so soldiers can eat candy without getting their hands sticky.
Rex Whinfield and James Dickson in Manchester, England, develop polyethylene terephthalate (PET or PETE).
Borden's iconic Elsie the Cow eats one of gossip columnist Hedda Hopper's hats and cavorts with the Radio City Rockettes. In her heyday, she is besieged with fan mail.
General Food Corp.'s Maxwell House instant coffee supplied to U.S. troops; sold to consumers in 1945.
U.S. issues enrichment guidelines on adding iron, B vitamins, thiamine and riboflavin to bread and other grain products to offset nutrient deficiencies.
To encourage banana consumption, the United Fruit Co. creates colorful spokesfruit Chiquita Banana.
The first microwave oven weighs in at 670 lbs., stands 62 inches tall and measures nearly 2-feet deep and wide. It sells for more than $2,000, the equivalent of about $20,000 today. Raytheon builds prototype for reheating meals on airplanes.
Cherry Burrell Corp. develops continuous pasteurization system. It produces 7,000 lbs of butter from cream to final package in two hours.
More than 400 million pounds of frozen vegetables begin to compete in grocery stores with canned veggies.
Pillsbury Pie Crust Mix, Hot Roll Mix and Cake Mix debut to the delight of moms.
Reynolds Metals Co. uses surplus aluminum from World War II to make Reynolds Wrap aluminum foil.
Putman Publishing Co. changes name of Food Equipment Preview to Food Processing Preview.
Made with real dairy cream, Reddi-Whip is the first major U.S. aerosol food product.
Nestle USA launches Nestea instant tea and Nestle Quik Chocolate Powder. Mascot and dog puppet Farfel sings "N-E-S-T-L-E-S Nestle's makes the very best…chocolate."
Campbell Soup Co. introduces V-8 Cocktail Vegetable Juice.
Technology for making frozen concentrate orange juice is patented by members of the Florida Citrus Commission.
Cheetos brand cheese-flavored snack invented by the Frito Co.
FDA publishes guidance to industry for the first time. "Procedures for the Appraisal of the Toxicity of Chemicals in Food"; becomes known as the "black book."
To celebrate the company's 80th birthday, Pillsbury holds the "Grand National Recipe and Baking Contest." The overwhelming response sparks the Pillsbury Bake-Off Contest.
Sara Lee Cheese Cake, named after the daughter of baker Charles Lubin, introduced.
Americans hunger for more spice and flavor, and begin experimenting with Vietnamese and Chinese food. Chef Alice Waters at Chez Panisse fuels a food revolution by cooking with natural, seasonal ingredients, an almost forgotten concept because of the packaged-food boom. As Americans spend more time in front of the TV, they begin to pack on the pounds, so industry responds with "lite" products. USDA develops the first standard nutrition label, and health and disease prevention begins to appear on the consumer radar. Tracking consumer purchase behavior becomes commonplace, and the computer technology revolution begins. Nearly 11 million Americans live alone, a 54 percent increase from 1960. Birth rates drop by 22 percent, and the divorce rate increases 20 percent during the decade.
Orville Redenbacher introduces his Gourmet Popping corn.
Rival trademarks Crock-Pot.
Starbucks founded at Pike Place Market in Seattle by Howard Schultz.
Nathaniel Weyth receives patent for PET beverage bottles. This is the first safe plastic strong enough to hold carbonated beverages without bursting. DuPont will create the first commercial soda bottle two years later.
Nestle acquires Stouffer's. Nestle also debuts Friskies Mighty Dog, the first single-serve canned dog food.
Pepsi-Cola is first consumer product manufactured, distributed and sold in the former Soviet Union.
On June 26, at a Marsh Supermarket in Troy, Ohio, a 10-pack of Wrigley's Juicy Fruit is run through a hand-made laser scanner – the first use of supermarket scanners. By the end of the year, 1,000 food & beverage companies are registered and have assigned codes.
Miller rolls out Miller Lite, the first major-label light beer (Rheingold and Meister Brau had tried it earlier).
FDA bans Red No. 2 color in food.
Fortified cereal products and fiber-added products hit the shelves.
Beech Nut becomes the first baby food company to remove added salt, in addition to added refined sugar, beginning the "natural" baby food movement.
Coca-Cola, the only packaged drink allowed in the country, introduced to China.
Green Giant merges with the Pillsbury Co.
Microwave packaging becomes more sophisticated and simulates conventional ovens for slow-cooking and browning. On the health front, food & beverage companies roll out nutraceutical and functional food products, energy bars, fortified drinks and fat-free, low-fat or reduced fat foods.
Nutrition Labeling and Education Act requires all packaged foods to bear nutrition labeling, and all health claims for foods must be consistent with terms defined by the Secretary of Health and Human Services. The food ingredient panel, serving sizes and terms such as "low fat" and "light" are standardized.
Coca-Cola introduces first bottle made with recycled plastic, an industry innovation.
Frito-Lay launches Sunchips, its first multigrain snack.
Nabisco introduces Snackwell line of reduced-fat baked goods.
USDA introduces the first Food Guide Pyramid.
Nutrition Facts panel (from 1990) now is required.
China gets cheese-less Cheetos, the first time a major snack-food brand is changed in China for Chinese tastes.
Cadbury-Schweppes buys Snapple for $1.7 billion.
Cadbury Schweppes completes takeover of 7Up.
Betty Crocker's portrait is updated for the seventh time in eight decades, the latest rendition created in honor of her 75th birthday.
Frito-Lay buys the 104-year-old snack, Cracker Jack, the icon candy-coated mix of popcorn and peanuts, from Borden Foods Corp.
PepsiCo acquires Tropicana Products from Seagram Co. Ltd., the biggest acquisition ever undertaken by PepsiCo.
FDA approves two new cholesterol-lowering margarines -- Benecol (a plant stanol ester derived from pine trees) from McNeil Consumer Health Care and Take Control (a soybean extract plant sterol ester) from Unilever Plc's Lipton.
Dean Foods Co. introduces its Milk Chug plastic single-serve package, designed to counter flagging per capita fluid milk consumption.
Fewer dollars spent on R&D and consolidation mean fewer employees must do more work. Product development times are shorter, and there is less time to build brands – which are under fire from less expensive, private label products. Foods are marketed to generational niches, especially aging baby boomers, and health solutions turn to reducing sodium and adding probiotics, fiber, and omega-3s.
Kraft General Foods acquires Nabisco Holdings Corp. for $19.2 billion.
International Multifoods acquires Pillsbury dessert and baking mix business.
PepsiCo acquires South Beach Beverage Co., whose innovative SoBe brand makes it one of industry's most successful companies, for $370 million.
General Mills acquires the Pillsbury Co. and Green Giant.
Nestle acquires Ralston Purina pet foods.
PepsiCo Inc. acquires The Quaker Oats Co.
Mad Cow disease spotted in Canada; curiously it doesn't affect U.S. meat consumption.
To help consumers choose heart-healthy foods, the FDA requires food labels to include trans fat content, the first substantive change to the nutrition facts panel since the label was inaugurated in 1993.
An obesity working group established by the Commissioner of Food and Drugs.
The Food Allergy Labeling and Consumer Protection Act requires the labeling of any food that contains a protein derived from peanuts, soybeans, cow's milk, eggs, fish, crustacean shellfish, tree nuts and wheat.
J.M. Smucker Co. acquires International Multifoods for $840 million.
Nestle acquires Chef America (Hot Pockets, Lean Pockets, Croissant Pockets) for $2.6 billion.
Nestle takes full ownership of Dreyer's ice cream; also enters weight management market with acquisition of Jenny Craig for $600 million.
Nestle completes acquisition of Gerber baby food brand for $5.5 billion.
Tropicana launches Tropicana Healthy Heart with Omega-3s, the first national orange juice to include omega-3s.
Walkers (PepsiCo's British chips brand) becomes the first major food brand in the world to display a carbon footprint reduction logo on its packs.
Altria Group Inc., formerly Philip Morris Cos., spins off Kraft Foods.
FDA issues non-objection letters on new sweetener stevia; within days, Cargill Inc. (teamed with Coca-Cola) rolls out Truvia and Whole Earth Sweetener/Merisant (teamed with PepsiCo) debuts PureVia.
Frito-Lay SunChips begins using the first fully compostable snack chip bag made from plant-based materials to significantly improve the environmental impact.
Kraft Foods buys Cadbury for $19 billion.
Nestle acquires Kraft's frozen pizza business for $3.7 billion.
Betty Crocker Cookbook available for the iPad mobile digital device, featuring 2,500 of the most popular Betty Crocker recipes, high-resolution images and step-by-step cooking instructions.
Consumers take to social media sites like Facebook and Twitter to remark on the loudness of Frito-Lay's SunChips compostable bag. Frito-Lay stops production of the compostable snack chip bag.
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