What can be more fun than sampling and writing about new products? It’s the one article we look forward to all year and the one for which everyone wants to contribute suggestions. Unlike Symphony IRI Group, which compiles its Top New Products list based on consumer sales, we choose what we personally like.
Our editorial staff, advisory board, contributing writers and readers who post their views on our website all have a say. So do colleagues at our publishing company, Putman Media, who regularly check the lunchroom counter for new products sent by you. In fact, the staff members from our other magazines have a spectacular record. Anything they pan usually doesn’t make it in the retail sector.
This year, products fit into three buckets – healthy with multiple benefits, convenient to use, and fun. Wellness is the overriding theme for processors, and that is unlikely to change, but getting more than one health benefit in each product is becoming more important to consumers. Convenience never goes out of style. In tough economies, fun products seem to lift the spirits.
It wasn’t difficult to find lots of innovative new products this year, but space limits us to just a few. So congratulations to you hard-working food & beverage product developers and marketers. Keep those great choices coming, and please send them to us to review … and to leave in the lunchroom for our coworkers.
Following are our favorite products introduced during the past year (click on each product below to see why we loved the particular product so much). These are the ones that made it past the lunchroom counter and into our shopping baskets.
Nabisco Wheat Thins Stix
P.F. Chang’s Home Menu
M&M’s Pretzel Chocolate Candies
Yoplait Frozen Fruit-and-Yogurt Smoothies
Nabisco Mint Oreo Fudge Cremes
Marie Callender’s Fresh-Flavor Steamers
Cheetos Mighty Zingers
Fisher Nuts Fusions
Stride Shift Chewing Gum
Heinz Dip & Squeeze
Total Plus Omega-3s Cereal
Ocean Spray Fruit & Veggie Juice
Kellogg’s FiberPlus Cereal
V8 V-Fusion + Tea
Minute Maid Enhanced Juices
Help for the Seriously Stressed
Kool-Aid Fun Fizz