New Food and Beverage Products of 2010: By the Numbers

Click on the following links below to see the following charts.

• Category Trends - Food
• Category Trends - Beverage
• Convenience Trends 
• Consumer Benefit Trends 
• Health and Wellness Benefits

Instant gratification

When it comes to top-selling new product launches, the convenience channel stands on its own. It's a destination location for impulse and immediate gratification purchases, so the Top 10 foods are very different from those in the grocery, drug and mass channels.

Detailed in Symphony/IRI's 2011 State of the Snack industry report, more than one-quarter of consumers view snacks as a means of satisfying an immediate hunger, and 68 percent choose meat snacks to fill that need.