New Food and Beverage Products of 2010: By the Numbers

The following charts illustrate the top food and beverage products of 2010 based on data from the SymphonyIRI Group.

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Product Pacesetters 2010
2009 Product Pacesetters
Food Pacesetter Decline 2009-2010
Consumer Benefits

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Instant gratification

When it comes to top-selling new product launches, the convenience channel stands on its own. It's a destination location for impulse and immediate gratification purchases, so the Top 10 foods are very different from those in the grocery, drug and mass channels.

Detailed in Symphony/IRI's 2011 State of the Snack industry report, more than one-quarter of consumers view snacks as a means of satisfying an immediate hunger, and 68 percent choose meat snacks to fill that need.

 Convenience Store Pacesetters
 Pacesetter Taste
 Category Trends -- Food
 Category Trends -- Beverage

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 Consumer Benefit Trends
 Health and Wellness Benefits
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