Oreo Celebrates 100th birthday, Invites Consumers to Join the Party

Consumers can join the birthday celebration with Limited Edition Birthday Cake Oreo cookies.

By Diane Toops, News and Trends Editor

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For almost 50 years the Oreo cookie remained fundamentally the same, but brand extensions emerged beyond the cookie category. Oreo expanded into desserts in foodservice with Oreo Cookie Pie Crust and Oreo Brownies, and today is available as Oreo Pie Crust, Oreo Wafers, Oreo Base Cake cookie crumbs, and Oreo Crème Icing Variegate.

In markets around the world, Oreo comes in local flavors, like dulche de leche and green tea ice cream, as well as fun shapes and forms. In China, Oreos are shaped like straws, and you can buy a long rectangular Oreo wafer, the length of your index finger -- great for dunking. 

On February 15, 2011 Oreo was officially recognized by Guinness World Records as the first brand to attempt, and achieve, the record for most "likes" on a Facebook post within a 24-hour period, generating 114,619 likes. And Oreo, which has the third-largest Facebook community of any brand worldwide (and a page accessible in Spanish and French, as well as English), received responses such as, "We need a love button instead of a like." I agree! (See the page at http://www.facebook.com/oreo)

Happy birthday, Oreo. A we raise our glass (of cold milk) for this occasion, we wish you continued longevity, and thank you for all the fun you've provided for 100 years.

History of Oreo … 100 years and counting!

1912 -- Oreo is introduced, with the first Oreo rolling off the line at the Chelsea Market bakery in Manhattan. 

1913 -- Oreo cookie is registered as a Nabisco trademark.

1921 -- The name "Oreo Biscuit" is changed to "Oreo Sandwich."

1923 -- First advertisement showing the "twist" appears on trolley cars. Oreo cookies available in a self-service fiberboard package.

1928 -- Oreo is exported to several Spanish-speaking countries in Central and Latin America.

1937 -- The name "Oreo Sandwich" is changed to "Oreo Crème Sandwich."

1949 -- Oreo introduced in Canada.

1952 -- Cookie design modified to include the Nabisco Biscuit Co.'s colophon emblem.

1965 -- Oreo cookies packaging changes to a 1-lb. cardboard carton that contains three waxed paper wrapped "stack packs" (but are still available in the 1-lb., 11-oz and 6-oz cellophane bags, as well as single-serve packets).

Late 1960s -- Oreo launched in Venezuela.

1974 -- Oreo Double Stuf Chocolate Sandwich cookies introduced in the U.S.

1983 -- Oreo cookies are supplied to approved ice cream manufacturers for use in products marketed under the trade name of Oreo brand "Cookies 'N Cream Ice Cream." Complete line of single-serve items designed to satisfy consumer snacking needs introduced in U.S.

1985 -- Oreo Mint Crème cookies introduced in U.S. for limited time. Oreo Double Stuf cookies introduced in Canada.

1986 -- Oreo Ice Cream introduced in Canada.

1987 -- Oreo celebrates its 75th birthday.  Oreo Big Stuf cookies introduced for a limited time in retail market. Fudge Covered Oreo Sandwich cookies introduced in U.S.

1988 -- Oreo Baking Crumbs (for recipes) introduced in Canada.

1989 – "Father and Son" TV commercial marks the launch of the "Moments" campaign.

1990 -- Oreo Summer Fun Pack introduced in Canada and sells over 900,000 packages in just three weeks. White Fudge Covered Oreo cookies introduced as holiday seasonal product in U.S.

1991 -- Oreo cookies available with orange colored filling for Halloween in U.S.  Winter White Oreo (White Fudge Covered Oreo Cookies) introduced in Canada.

1992 -- Mini Oreo cookies available nationwide in U.S. and first introduced in Canada.
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