Oreo Celebrates 100th birthday, Invites Consumers to Join the Party

Consumers can join the birthday celebration with Limited Edition Birthday Cake Oreo cookies.

By Diane Toops, News and Trends Editor

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1993 -- Oreo cookies now sold in 30 countries worldwide. Mini Oreo cookies with red filling introduced for holiday season in U.S.  Oreo Cookie Pie Crust introduced in U.S.

1994 -- Reduced Fat Oreo cookies introduced in U.S.  Oreo launches in Brazil and Iberia. 

1995 -- Oreo Chocolate Sandwich cookies introduced in Argentina. Holiday Oreo cookies with red crème filling produced for Christmas holiday season in U.S.  Oreo launches in Hong Kong.

1996 -- Oreo cookies introduced in China.

1998 -- Oreo Global Moments Campaign launch.

1999 -- In a survey conducted to mark the turn of the century, 86 percent of Americans chose Oreo cookies when asked which items they would like to see continued in the next century. Oreo ranked second behind "newspapers." (source: Yankelovich Partners Inc.)

2000 -- Oreo cookies enjoyed by nine out of 10 households in the U.S. Mini Oreo cookies in convenient on-the-go packs introduced.

2001 -- Chocolate Crème Oreo cookies and Chocolate Crème Mini Oreo cookies introduced in U.S.  Oreo Fudge Covered Mint Sandwich cookies introduced in U.S.

2002 -- Double Delight Oreo cookies introduced in U.S. in Peanut Butter and Chocolate Crème, Mint and Crème and Coffee and Crème.

2003 -- Oreo puts the chocolate on the inside and two golden wafers on the outside with the launch of "Uh-Oh!" This product was originally intended to be an "in and out" product but it was so popular that the brand decided to keep it.

2004 -- Golden Oreo launched. Oreo Brownies introduced in Canada as foodservice dessert. Football Oreo cookies introduced as "in and out" product in U.S. Reduced Fat Oreo cookies are reformulated to have 0g of trans fat per serving.

2005 -- First-ever "Oreo and Milk" jingle contest.

2006 -- Oreo becomes China's No. 1- selling biscuit.

2007 -- Oreo launched in Greece, Denmark, Norway and Sweden. Oreo Cakesters launched in U.S.  Snack 'n Seal packaging introduced in the U.S.

2008 -- Oreo launched in UK, Netherlands and Italy. Double Stuf Racing League (DSRL) launched in U.S. First-ever global Oreo campaign launches, Global Moments. Nabisco 100 Calorie Packs Oreo Mini Cakesters introduced in U.S. Oreo Fudgees introduced as a limited edition.

2009 -- Oreo Fun Stix and Golden Double Stuf launched. Oreo biscuits are the subject of the world's largest blind taste test with 1,471 people gathering in Madrid, Spain.

2010 -- Oreo launched in Ukraine.

2011 -- Oreo introduced in Poland, Germany and India. On Feb. 16, Guinness World Records officially recognized Kraft Foods' Oreo brand as being the first brand to attempt, and achieve, the record for most "likes" on a Facebook post within a 24-hour period. On February 15, it generated 114,619 likes in response to this post: "'Like' this post to join other Oreo fans around the world in setting a Guinness World Record for most 'likes' to a post in 24 hours. Oreo is the world's favorite cookie, and with your help, it will be the most 'liked.'"

2012 – Limited Edition Birthday Cake Oreo introduced in U.S.

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