Oreo Celebrates 100th birthday, Invites Consumers to Join the Party

Consumers can join the birthday celebration with Limited Edition Birthday Cake Oreo cookies.

By Diane Toops, News and Trends Editor

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For almost 50 years the Oreo cookie remained fundamentally the same, but brand extensions emerged beyond the cookie category. Oreo expanded into desserts in foodservice with Oreo Cookie Pie Crust and Oreo Brownies, and today is available as Oreo Pie Crust, Oreo Wafers, Oreo Base Cake cookie crumbs, and Oreo Crème Icing Variegate.

In markets around the world, Oreo comes in local flavors, like dulche de leche and green tea ice cream, as well as fun shapes and forms. In China, Oreos are shaped like straws, and you can buy a long rectangular Oreo wafer, the length of your index finger -- great for dunking. 

On February 15, 2011 Oreo was officially recognized by Guinness World Records as the first brand to attempt, and achieve, the record for most "likes" on a Facebook post within a 24-hour period, generating 114,619 likes. And Oreo, which has the third-largest Facebook community of any brand worldwide (and a page accessible in Spanish and French, as well as English), received responses such as, "We need a love button instead of a like." I agree! (See the page at http://www.facebook.com/oreo)

Happy birthday, Oreo. A we raise our glass (of cold milk) for this occasion, we wish you continued longevity, and thank you for all the fun you've provided for 100 years.

History of Oreo … 100 years and counting!

1912 -- Oreo is introduced, with the first Oreo rolling off the line at the Chelsea Market bakery in Manhattan. 

1913 -- Oreo cookie is registered as a Nabisco trademark.

1921 -- The name "Oreo Biscuit" is changed to "Oreo Sandwich."

1923 -- First advertisement showing the "twist" appears on trolley cars. Oreo cookies available in a self-service fiberboard package.

1928 -- Oreo is exported to several Spanish-speaking countries in Central and Latin America.

1937 -- The name "Oreo Sandwich" is changed to "Oreo Crème Sandwich."

1949 -- Oreo introduced in Canada.

1952 -- Cookie design modified to include the Nabisco Biscuit Co.'s colophon emblem.

1965 -- Oreo cookies packaging changes to a 1-lb. cardboard carton that contains three waxed paper wrapped "stack packs" (but are still available in the 1-lb., 11-oz and 6-oz cellophane bags, as well as single-serve packets).

Late 1960s -- Oreo launched in Venezuela.

1974 -- Oreo Double Stuf Chocolate Sandwich cookies introduced in the U.S.

1983 -- Oreo cookies are supplied to approved ice cream manufacturers for use in products marketed under the trade name of Oreo brand "Cookies 'N Cream Ice Cream." Complete line of single-serve items designed to satisfy consumer snacking needs introduced in U.S.

1985 -- Oreo Mint Crème cookies introduced in U.S. for limited time. Oreo Double Stuf cookies introduced in Canada.

1986 -- Oreo Ice Cream introduced in Canada.

1987 -- Oreo celebrates its 75th birthday.  Oreo Big Stuf cookies introduced for a limited time in retail market. Fudge Covered Oreo Sandwich cookies introduced in U.S.

1988 -- Oreo Baking Crumbs (for recipes) introduced in Canada.

1989 – "Father and Son" TV commercial marks the launch of the "Moments" campaign.

1990 -- Oreo Summer Fun Pack introduced in Canada and sells over 900,000 packages in just three weeks. White Fudge Covered Oreo cookies introduced as holiday seasonal product in U.S.

1991 -- Oreo cookies available with orange colored filling for Halloween in U.S.  Winter White Oreo (White Fudge Covered Oreo Cookies) introduced in Canada.

1992 -- Mini Oreo cookies available nationwide in U.S. and first introduced in Canada.

1993 -- Oreo cookies now sold in 30 countries worldwide. Mini Oreo cookies with red filling introduced for holiday season in U.S.  Oreo Cookie Pie Crust introduced in U.S.

1994 -- Reduced Fat Oreo cookies introduced in U.S.  Oreo launches in Brazil and Iberia. 

1995 -- Oreo Chocolate Sandwich cookies introduced in Argentina. Holiday Oreo cookies with red crème filling produced for Christmas holiday season in U.S.  Oreo launches in Hong Kong.

1996 -- Oreo cookies introduced in China.

1998 -- Oreo Global Moments Campaign launch.

1999 -- In a survey conducted to mark the turn of the century, 86 percent of Americans chose Oreo cookies when asked which items they would like to see continued in the next century. Oreo ranked second behind "newspapers." (source: Yankelovich Partners Inc.)

2000 -- Oreo cookies enjoyed by nine out of 10 households in the U.S. Mini Oreo cookies in convenient on-the-go packs introduced.

2001 -- Chocolate Crème Oreo cookies and Chocolate Crème Mini Oreo cookies introduced in U.S.  Oreo Fudge Covered Mint Sandwich cookies introduced in U.S.

2002 -- Double Delight Oreo cookies introduced in U.S. in Peanut Butter and Chocolate Crème, Mint and Crème and Coffee and Crème.

2003 -- Oreo puts the chocolate on the inside and two golden wafers on the outside with the launch of "Uh-Oh!" This product was originally intended to be an "in and out" product but it was so popular that the brand decided to keep it.

2004 -- Golden Oreo launched. Oreo Brownies introduced in Canada as foodservice dessert. Football Oreo cookies introduced as "in and out" product in U.S. Reduced Fat Oreo cookies are reformulated to have 0g of trans fat per serving.

2005 -- First-ever "Oreo and Milk" jingle contest.

2006 -- Oreo becomes China's No. 1- selling biscuit.

2007 -- Oreo launched in Greece, Denmark, Norway and Sweden. Oreo Cakesters launched in U.S.  Snack 'n Seal packaging introduced in the U.S.

2008 -- Oreo launched in UK, Netherlands and Italy. Double Stuf Racing League (DSRL) launched in U.S. First-ever global Oreo campaign launches, Global Moments. Nabisco 100 Calorie Packs Oreo Mini Cakesters introduced in U.S. Oreo Fudgees introduced as a limited edition.

2009 -- Oreo Fun Stix and Golden Double Stuf launched. Oreo biscuits are the subject of the world's largest blind taste test with 1,471 people gathering in Madrid, Spain.

2010 -- Oreo launched in Ukraine.

2011 -- Oreo introduced in Poland, Germany and India. On Feb. 16, Guinness World Records officially recognized Kraft Foods' Oreo brand as being the first brand to attempt, and achieve, the record for most "likes" on a Facebook post within a 24-hour period. On February 15, it generated 114,619 likes in response to this post: "'Like' this post to join other Oreo fans around the world in setting a Guinness World Record for most 'likes' to a post in 24 hours. Oreo is the world's favorite cookie, and with your help, it will be the most 'liked.'"

2012 – Limited Edition Birthday Cake Oreo introduced in U.S.

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