A popular campaign on www.Change.org, led by ThisDishIsVeg blogger Daelyn Fortney garnered over 6,000 signatures, which sent an email directly to Starbucks headquarters.
"What originally began as a story to inform vegans that their Starbucks' Strawberry Frappucino was no longer safe to consume ended up being an issue that bothered many people," said Fortney. "Individuals across the country and world turned their single voices into one steady roar that informed Starbucks of their displeasure. Thanks to social media and my petition on Change.org, within a matter of weeks, Starbucks has agreed to rectify the situation, showing that it is a stand-up company that cares about its consumers."
Interested in linking to "Much Ado About Caramel Coloring"?
You may use the Headline, Deck, Byline and URL of this article on your Web site. To link to this article, select and copy the HTML code below and paste it on your own Web site.