- What is the physical form of the color – powder or liquid?
- Should it be oil- or water-soluble?
- What is the product's final pH?
- Will it require heat processing?
- Is the packaging clear?
- What is the product's shelf life?
- Will the product require kosher or halal approval?
- What regulations are required for the color?
Anthocyanins, for example, are susceptible to breakdown in acidic conditions and start to fade rapidly as pH lowers. They will appear increasingly red rather than blue or purple, and heat processing leads to browning. Annatto precipitates at pH values less than 4, and free calcium cations interact and change the color from orange to pink.
"This is why we recommend that all-natural color blend samples be evaluated in the system for which they are being used," says Sprovieri.
"Appealing and vibrant colors have always been a major driver for confection and desserts," notes Vitiva's Gay. "Since the European Commission has asked processors to put a warning for consumers when using some synthetic azo colors, all food processors producing for EU market, including overseas ones, switched to natural colors or coloring foodstuffs. This led the whole industry into a huge task of reformulation, since natural colors are less vibrant, less intense and less stable than synthetic ones. There are also technical restrictions due to pH in confections and due to fact that no natural blue exists at low pH."
Some pigments, such as carmine, cis-betacarotene and caramel class IV (E150d) are under scrutiny of retailers and consumer groups. Vitiva offers a natural carmine alternative suitable for vegetarian formulations and designed for all confection applications. The company currently is working on developing a caramel Class IV alternative based on burnt sugar.
LycoRed USA (www.lycored.com), Orange, N.J., recently launched a new range of natural, vegetarian red and orange colors with non-migrating properties for fruit preparation, used mainly in dairy desserts and confectionery. "The new line is based on both tomato lycopene and natural beta-carotene and covers a full spectrum of color possibilities ranging from red to yellow," notes Roee Nir, color and flavor global commercial manager for LycoRed. "The colors are extracted from carotenoids, which are widely recognized as healthful alternatives to synthetic colorants due to their natural antioxidants benefits."
Nir also points to the trend in dairy-containing confections to have colored fruit-based layers or stripes. "For these formulations, it is critical that the colorful appearance of the fruit preparation base remains stable and does not bleed into the white dairy phase," he says.
"Stability during processing and throughout shelf life is one of the main issues the food industry faces when using natural colors. Formulation challenges can relate to stability to pH, light, temperature and oxidative degradation, as well as to interactions with other ingredients," he says. LycoRed has overcome these problems to produce natural carotenoid-based formulations delivering vibrant, stable natural food colors.
The idea of attracting consumers' sweet cravings with pretty, luscious-looking confections and desserts will pay off only when flavor follows. Manufacturers are getting their just desserts as ingredient technicians merge the alluring aspects of indulgences with better-for-you technology. Not a bad way to finish a meal at the end of the day.