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By Diane Toops, News and Trends Editor | 04/05/2012
Read more about the new rise of snacking in our article Snacking Could Be The Future Of Eating
Consumers are snacking significantly more now than they were just two years ago, according to the "Snacking Occasion Consumer Trend Report" by Technomic. Of the 1,500 respondents, almost half (48 percent) of polled say they're now snacking at least twice a day, compared to 25 percent in 2010.
Restaurants are capitalizing on the growing snacking occasion by offering quick, portable, smaller-portioned, low-priced foods and drinks in a myriad of ways to continue gaining share of snack purchases. Restaurants now claim 22 percent of consumers' snacking occasions, up from 17 percent in 2010.
"Recent consumer research indicates that snacking is becoming a larger part of consumers' daily lives," says Darren Tristano, executive vice president at Chicago-based Technomic (www.technomic.com). "Pressure from the nutritional disclosure legislation has prompted the foodservice industry to reduce calorie counts in meals. As a result, Americans are now more inclined to 'graze' throughout the day, seeking snacks that provide fuel between traditional meal parts."
Other findings include: