New Ingredients, New Names at IFT 2013

July's mostly-ingredient show was the association's second largest.

By Food Processing Staff

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Roha, an India-based colorants company, reorganized itself and other companies owned by parent JJT Group in conjunction with a bigger push for market share in North America. For the food industry, especially in North America, divisions include Idacol synthetic colors; Natracol "colors from nature"; Futurals, specializing in colors from fruits, vegetables, herbs, flowers and algae; Essenzia feed additives; and Simpsons industrial dyes and pigments. Roha USA LLC is in St. Louis.

And then there's one looking for a new identity. U.S. Niutang Chemical was perhaps a less than food-friendly name for the American beachhead of this Chinese sweetener company. Now, the company plans an expansion into vitamins, amino acids and perhaps other ingredients – it's already making vitamin B and folic acid. "We're evolving into a life sciences company," as Nancy Hughes, vice president of sales and marketing, puts it.

And here are some exhibitor highlights from the show.

Ingredion Inc. introduced its line of Dulcent sweeteners, including aspartame, sucralose and acesulfame potassium (ace-K). Part of Ingredion’s Dial-In Sweetness Technology, their primary applications are in beverages, confectionery, dairy – especially yogurt and ice cream – and bakery.

Milne Fruit Products introduced new fruit and vegetable powders from carrot, corn, peas, aronia, apricot, peach and watermelon. Each has an interesting and legitimate nutritional profile, and Milne's low-heat, natural drying process preserves the nutrient levels and colors. Applications include breakfast cereals, baked goods, snack chips, smoothies, spreads, juices and more.

Nutrinova, the food ingredient business of Celanese, introduced the first ingredient in what will become a new sweetening system line called Qorus. Qorus Dolce combines acesulfame potassium (or ace-k), sucralose and a blend of proprietary ingredients, which can appear on a label as "natural flavors." That proprietary ingredient blend is a flavor enhancer, which precludes the need for product developers to mask certain off-notes taken for granted in other non-nutritive sweetening systems, according to the company. Qorus Dolce was the sweetening system in skinny cocktails and other drinks at the booth, and indeed this first product is aimed at the beverage industry, including carbonated soft drinks, flavored milk and yogurt. More sweetening blends are expected in the Qorus portfolio.

Lycored has been on a campaign to educate processors and consumers that much of the red color used in foods and beverages is derived from beetles (cochineal extract). Recent ads have four of the little critters crossing a street "Abbey Road"-like with the caption "Meet the Beetles." So while plugging its hilarious Youtube video "Cooking With Carmine,",Lycored also invited booth visitors to stick their hand in the "ick box" that supposedly contained bugs – but really was just beads.

Add-Here CSA, as the name implies, is a new gum-based adherent from TIC Gums. It improves particulate retention, whether you're sticking salt particles on pretzels or poppy seeds on bagels. The additional bonding strength helps particulates to stand up to the rigors of processing and shipping and, as a result, it reduces ingredient costs.

At last year's IFT show, Bunge introduced its Saturate Sparing technology. Still front and center in this year's display, the solution is based on two Bunge-developed, patented technologies: “fiber structuring” and “mis-match hard stock technology.” Through the combination, Bunge has developed highly functional shortenings that have zero trans fat and greater levels of heart-healthy mono- and polyunsaturated levels over traditional shortenings. With most applications in the bakery category, Bunge hinted at a second-generation version to be unveiled at the International Baking Industry Exposition Oct. 6-9.

Sensient Colors introduced Avalanche, what it claims is the first titanium-free opacity agent. It delivers the only clean-label alternative to titanium dioxide white powder that does not require California Proposition 65 labeling.

Blue California talked of its Sol Q10 Blue, a water-soluble coenzyme Q-10, suitable for functional beverages; and L-Tea Active, its natural, 98 percent pure L-theanine extract, which is said to reduce stress and anxiety and at the same time enhance concentration and productivity.

In addition to promoting its BactoCease liquid propionic acid-based antimicrobial, Kemin was inviting people to the August dedication of its Molecular Advancement Center (MAC), a new, $16.7 million R&D center at corporate headquarters in Des Moines, Iowa. The 46,300-sq.-ft. facility includes two general labs, six shared labs, three pilot labs, a sensory lab, a test kitchen and a personal care application research lab. It's already occupied by 60 scientists.

Grain Millers' FiberMaxx line of ingredients are combinations of soluble and insoluble fibers, providing the benefits of both. In addition to increasing the fiber content of finished products, they also help with glycemic management and formula costs. Ancient Grain Blends also were displayed, drawing upon grains amaranth, buckwheat, chia, millet, quinoa, sorghum, teff, einkorn, emmer, spelt and kamut.

Almond Board of California revealed new consumer research that showed North American consumers' views of almond are growing more positive across a variety of attributes. And almonds are particularly well suited for most growing eating occasion, snacking.

Ganeden Biotech continues to find new applications for its process-resistant probiotic BC30. Pursuing a strategy of cobranding its ingredient in finished food products, the bacterium appeared in PreGel Happy Yo Super Sprint (a frozen yogurt premix), Tapout All-in-One (a meal replacement), Six Star Instant Protein Smoothie and Fizz Sparkling Probiotic Lemonade, among others.

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