As the mega-trend toward healthy lifestyles continues to drive consumer products, WILD Flavors, Inc. remains dedicated to producing innovative functional ingredients and applications. WILD's H.I.T.S. --Health Ingredient Technology and Solutions-- Team was created for the sole purpose of researching and promoting health ingredients that add value to food and beverage formulations.
United Soybean Board's 14th annual research study sheds light on U.S. consumer attitudes about health and nutrition issues. Topics include product reformulations to reduce trans fat, paying more for healthier food choices, edible oil usage (including soybean oil) and the health benefits of soyfoods.
As a supplement, extract from the saw palmetto plant (Serenoa repens) has been promoted as a powerful prostate cancer preventative. Research has shown it also may help in the treatment of urinary tract infections. The question is, is it ready to make the jump to foods and beverage applications.
Americans love frozen dinners and entrees for their convenience, are impressed by the recent innovations in ease of preparation and are motivated to purchase new frozen products that look appealing in the store. With variety and healthier alternatives, this category holds greater potential.
Whatever happened to ginseng? This popular pioneer of functional ingredients was the belle of the good-for-you ball 25 years ago. Ginseng may have faded from the popularity contest point of view, but sales are still strong and it still has a myriad of uses.