The 19th annual DuPont Awards find innovation the world over. The awards honor not just the packaging but also the technology and processes, equipment and converters that create the end-use packages. Nominations are accepted from both packaged goods marketers and from companies directly involved in the creation of the packages. Take a look at this year's winners.
Demographic segmentation, the time-tested tool of mass media advertisers, is becoming a more common packaging strategy as food companies develop line extensions to appeal to every conceivable sliver of the population.
The growing demand by consumers for healthier and more ecological foods has driven researchers to develop new systems of packaging that prolong the useful life of the products and that are, at the same time, recyclable. Protection is currently carried out with a mixture of synthetic chemical compounds that are not completely biodegradable. One of the most popular alternatives in the last few years is the edible coating a transparent film that covers the food item and acts as a barrier to humidity and oxygen.
A new, DuPont-sponsored survey found that nearly three quarters of U.S. consumers (72 percent) are willing to pay more for improved food and beverage packaging that guarantees freshness. This roundup of packaging materials will help processors meet consumers' expectations.