Whether it's a failure to adapt to changing tastes, a churn in ownership or a lack of advertising support, a number of enduring brands in the food industry are fighting for for their slice of the market
With traditional grocery retailing in question, does the future belong to big-box supercenters, dollar stores or drug retailers? Food manufacturers need to make choices about where it makes sense to play.
Opportunities run deep for frozen seafood processors, but establishing a brand connection is difficult. Canned spokesfish Charlie the Tuna is leagues ahead of his frozen brethren when it comes to share of mind.