Diabetes afflicts an ever-growing percentage of the population. However, creators and manufacturers of foods designed either directly or indirectly to prevent the development of obesity and diabetes, are bringing more and more ammo to the battle every year.
The market for gluten-free foods, currently at about $600 million annually, may be only a small piece of the overall food market, but the category is growing extremely fast - nearly 15 percent annually, according to the San Francisco-based market research group Spins Inc.
Unilever is playing on a Latin love of cooking and the surprising dearth of food programs on Spanish-language TV for the company's biggest-ever Hispanic effort for its food brands. "Desafio del Sabor" (The Flavor Challenge) kicks off this week, starting with a call to submit favorite recipes at storefront events across the country and ending with a televised cook-off on national television. Recipes must include at least one of 10 participating Unilever food brands.