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Omni Consumer calls the shots

Trend predictions for 2008 are hitting the airwaves, but first things first. Let's reflect on the ramifications of last year's global trends, as defined by Armonk, N.Y.-based IBM's business think-tank, the Institute for Business Value. IBM's global research of more than 16,900 consumers, conducted throughout 2007, found consumers flexed their...

Getting to know you

ABC news anchor Charlie Gibson asked the candidates campaigning for president about their guiltiest pleasure. "Ice cream," said Joe Biden, D-Del. "A lot of it. A lot of it."

Resolving to shed those extra pounds

Although Americans typically resolve each January to lose weight, the extra pounds have been "weighing" on people's minds throughout the year. In fact, a recent survey from the Calorie Control Council indicates that for 95 million Americans, dieting is a constant concern.

Bye, bye 2007

In retrospect, 2007 proved to be a challenging year for the industry with safety issues, higher prices and loss of consumer confidence. But there was some good news as well. Indra Nooyi, chairman and CEO of PepsiCo was chosen one of 2007's winners by AOL.

When all else fails, add a tax

Saying it is necessary to trim the city's waistline, Gavin Newsom, the mayor of San Francisco, proposed charging big stores a fee when they sell sugar-sweet soda, reports The San Francisco Chronicle. The proposal would put an as yet-to-be-defined surcharge on all drinks with high-fructose corn syrup, which is an...

Attack on Santa

Santa, the patron saint of Christmas is at the top of anti-fat fanatic Meme Roth's "naughty" list, reports Fox News. She wants America to "second guess its time-honored traditions," and ask Santa to go on a diet.

Get a grip

The once ubiquitous cupcake, iced to perfection and colorfully sprinkled, may be slowly fading from the school landscape nationwide, reports the Chicago Tribune. To fight rising rates of childhood obesity and a surge in allergies, school districts last year were required to come up with strict wellness policies in school...

Demography is dead

Demography is dead, according to the third annual trends survey conducted by J. Walter Thompson (JWT), the largest advertising agency in the U.S. and the fourth largest in the world. As life expectancy increases, marriage as a lifelong commitment will be a different proposition in 2010 than it was in 1960.

Organic, natural or nada

Although the press is all aflutter about natural and organic products, as well as dwelling on environmental issues, consumer attitudes are decidedly mixed, according to Parade magazine's 2007 "What America Eats" survey. Only 8 percent of the 2,001 respondents say it is "very important" for a product to be organic,...

Toss the leg warmers and spices

Getting ready for holiday baking, I checked out my spice rack for supplies. Woe and behold, I found a 15-year old can of McCormick cinnamon (I really liked the little can, so I hung on to it). Hmmm, just for fun, I'll check the aroma, I thought.