Blogs

Have consumers taken social media a step too far?

This morning I noticed an email in my work inbox that, at first glance, I thought was a joke:

Do not cut back on advertising

Marc Goldstein, president and CEO of media agency conglomerate GroupM North America, told attendees at the annual Advertising Week Conference in New York City that he is confident many companies will not cut back on advertising in 2009, despite the troubled economic conditions, reports Mediaweek.

Is wellness a long-lasting trend or great marketing tool?

During lunch last week, I asked trend guru Bob Messenger, a former editor of Food Processing, if wellness is a long-lasting trend or just a great marketing tool. After all, one would think with all the foods promising wellness -- from heart health to better digestion - hitting the market,...