Green M&M goes interactive

Now here's a great idea. Green M&M makes her debut today, with a Valentine's Day tie-in for the product, appearing on some 25 national and local talk shows, interacting with and being interviewed by hosts in a unique marriage of technology and media, reports Creativity Online.

Build a better mousetrap

Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among 2007's worldwide build a better mousetrap innovations, as determined by Naples, N.Y.-based Datamonitor's Productscan Online database. Each launch offers new to the world product benefits with the potential to change or shape consumer...

Happy Lunar New Year

Today ushers in 4705, and the Year of the Rat, the first sign in the Asian Zodiac. Unlike the Western world, which associates rats with filth and disease, in Chinese culture they are traditional symbols of incoming wealth and prosperity.

FDA budget advances food safety

The U.S. Food and Drug Administration, part of the U.S. Department of Health and Human Services, requested nearly $2.4 billion to protect and promote public health as part of the President's fiscal year (FY) 2009 budget, a 5.7 percent increase over the budget that the FDA received for the current...

Touchdown for moms

The Super Bowl has always been thought of as a guy's thing. Despite the fact that 45 percent of the audience is women, almost all the ads run on the broadcast have been targeted to men.  This year, there is going to be a slight change with a number of...

Size matters

"Consumers tell us that the reigning in of portion sizes is the cornerstone of any successful weight management strategy: just over half (56 percent) of those who have dieted to lose weight say they adjusted portion sizes as part of their most recent dieting strategy," writes Laurie Demeritt, president &...

What’s a mom’s job worth?

CEO and CFO compensation is a hot topic in every organization, especially if company shares are stagnant or falling. But even more controversial is the lack of compensation for the chief mom officer, who doesn't get a paycheck.

Beets, Farro and Fig Relish

In celebration of National Soup Month, Camden, N.J.-based Campbell Soup Co.'s Swanson Broth experts, who stir up new ideas in the Campbell's Kitchen, are making 2008 predictions for the world of soup. While enjoying a bowl of soup is a wintertime staple, homemade soups are generating renewed interest in kitchens...

Pregnant pause

Expectant mothers can give their children a taste for healthy foods by eating them during pregnancy or when breast-feeding, according to a study of the development of food and flavor preferences by scientists at Monell Chemical Senses Centre in Philadelphia, reports

What’s ahead on your plate?