Dark Chocolate Gaining in Popularity over Milk Chocolate

Mintel research reveals 51% of all adult consumers favor milk chocolate while 35% favor dark chocolate and 8% prefering white chocolate. This is in contrast to Mintel's 2011 report, which found that 57% of consumers favored milk chocolate and 33% of consumers preferred dark chocolate. Data goes on to show that 46% of men age 55+ and 48% of women over age 55 favor dark chocolate, followed by 38% of men that prefer milk and 40% of women that also prefer milk. According to the firm, tese numbers are indicative of the trend toward the increasing favor for dark chocolate. Indeed, 73% of all chocolate consumers are aware that dark chocolate is healthier.

The full report is available on Mintel's website