Hometown Hero, Goose Island Beer, Steps up to bat at Wrigley Field
Hey Batter, Batter, Batter!!! It's Opening Day around America. For most people, it's time to time to dust off the baseball mitt, remove one layer of winter wool and head to the ballpark.
Aside from a few batting lineup changes, some cities (or rather, their stadiums) are introducing a few new beverage items to their menus.
We reported this weekend on that the home of the Oakland A's has made Zevia its zero-calorie soda sponsor, pitting Zevia against Diet Pepsi (You can read about it at On Opening Day, Zevia Faces Diet Pepsi).
A little bit farther from the coast, Chicago's Wrigley Field will now start selling Goose Island beers.
Born and brewed in the heart of Chicago, the craft beer is part of Anheuser-Busch InBev's lineup. Despite being a hometown team playing next to a hometown brew, the craft beer the Chicago Cubs had never had a relationship...until now.
The home of the Cubs will now offer Goose Island's 312 Urban Wheat Ale and a newly released 312 Urban Pale, thereby diversifing the stadium's offerings (and likely making the craft beer fans much happier).
You can read more about Goose Island and the Chicago Cubs in this report on ChicagoTribune.com.