Making the most of trade shows

Oct. 17, 2008


Thanks to RFID chips embedded in trade-show nametags -- offered by Austin, Texas-based Alliance Tech -- a company can know how many visitors stop by their booth at a trade show and what companies they represent. Via a simple tag on the back of the attendee’s conference badge, a company can easily capture, track, and analyze the traffic patterns of conference attendees. Attendee information is kept private, since no personal information is actually stored on the tag, and it’s proven to be an incredibly accurate way to measure conference ROI and overall event success.


Thanks to RFID chips embedded in trade-show nametags -- offered by Austin, Texas-based Alliance Tech -- a company can know how many visitors stop by their booth at a trade show and what companies they represent. Via a simple tag on the back of the attendee’s conference badge, a company can easily capture, track, and analyze the traffic patterns of conference attendees. Attendee information is kept private, since no personal information is actually stored on the tag, and it’s proven to be an incredibly accurate way to measure conference ROI and overall event success.

The founders of the company insist they are not invading the privacy of attendees, who can opt out if they don’t want their name to show up. Other companies are using the technology to track their salespeople. Alliance Tech plans to expand into shopping malls, where frequent spenders could opt-in to wear tags "that would trigger text messages and videos about sales as they walk the mall," reports Reveries.

Sponsored Recommendations

Clabber Girl: Rising Success

Uncover how Clabber Girl Corporation achieved a remarkable 7% growth and improved manufacturing efficiency by seamlessly integrating Vicinity's batch manufacturing solution with...

Intelligent Blends: Taking Technology to the Next Level

Find out how our friends at Intelligent Blends use VicinityFood and Microsoft Dynamics GP to produce the best coffee around.

Key ingredient: Mother Murphy's Laboratories

Flavorings manufacturer Mother Murphy’s Laboratories integrates front office with production facility — improving operations from initial order to final invoice.

Maximizing Profitability and Efficiency: Why Food Manufacturing ERP is a Game-Changer

Check out this infographic detailing the 5 reasons why food manufacturers should invest in an ERP software for their food production.