On Friday, Nestle voluntarily recalled its refrigerated Toll House cookie dough products and warned consumers not to eat the raw dough because of possible E. coli contamination. Health officials are not certain Toll House dough is to blame, but Nestle is taking precautionary steps because more than 60 people have fallen ill so far in 28 states, reports ABC.
“While the E. coli strain implicated in this investigation has not been detected in our product, the health and safety of our consumers is paramount so we are initiating this voluntary recall,” Nestle said in a statement Friday morning. Nestle also stressed that its pre-baked cookies, chocolate chips, cocoa and ice cream made by Dreyer’s and Edy’s that contain cookie dough are safe to eat.
Nestle advises on the package that people should not eat raw cookie dough, Yeah, like consumers follow package instructions!
A survey by Deloitte recently found that 58 percent of consumers who heard about product safety and/or quality problems changed their buying habits, turning away from those products for more than nine months on average, and 49 percent percent said they were extremely concerned about product safety, with the greatest concerns coming from women (53 percent) and consumers 55 years of age and older (56 percent).