Bravo rolls out Starburst Fruit & Cream Smoothies

01/19/2005

Slammers Starburst Fruit & Cream Ultimate Smoothies from Bravo! Foods International are now available nationwide at convenience, grocery, mass merchandise and warehouse outlets near you.

Slammers Starburst Fruit & Cream Smoothies

The smoothies include a blend of milk and natural juice and will first come in four Starburst flavors including Orange Cream, Strawberry & Cream, Mixed Berry and Peach with additional flavors to come later in 2005. The products boast 70 percent of the recommended daily allowance of vitamin C and 20-25% of the RDA of nine additional vitamins.

"We've created an exciting new snack by taking delicious Starburst candies and putting them in a bottle," said Roy Warren, Bravo! Foods' CEO. "We've had tremendous success with our Marvel Slammers Ultimate Milkshakes, Slim Slammers, Pro Slammers and other Slammers products and look forward to the success of this partnership as well."

The Slammers Starburst Fruit & Cream Smoothies will come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient temperature storage capability is due to a combination of unique processing and packaging. Suggested retail price is $1.49 - $1.69 each, depending on the channel.

Bravo! Foods also plans to bring other famous Masterfoods USA products to consumers in 2005. Keep your eyes out for such favorites as Slammers Milky Way (reduced-fat fortified milk with the rich, creamy taste of a Milky Way bar) and Slammers 3 Musketeers which will be made with low-fat milk, and will have no added sugar to combine a nutritional, guilt-free beverage with the flavor of a 3 Musketeers Bar.