Bravo rolls out Starburst Fruit & Cream Smoothies
|Slammers Starburst Fruit & Cream Smoothies|
"We've created an exciting new snack by taking delicious Starburst candies and putting them in a bottle," said Roy Warren, Bravo! Foods' CEO. "We've had tremendous success with our Marvel Slammers Ultimate Milkshakes, Slim Slammers, Pro Slammers and other Slammers products and look forward to the success of this partnership as well."
The Slammers Starburst Fruit & Cream Smoothies will come in 14oz. shelf-stable bottles that can be stored without refrigeration for up to six months. The long shelf life and ambient temperature storage capability is due to a combination of unique processing and packaging. Suggested retail price is $1.49 - $1.69 each, depending on the channel.
Bravo! Foods also plans to bring other famous Masterfoods USA products to consumers in 2005. Keep your eyes out for such favorites as Slammers Milky Way (reduced-fat fortified milk with the rich, creamy taste of a Milky Way bar) and Slammers 3 Musketeers which will be made with low-fat milk, and will have no added sugar to combine a nutritional, guilt-free beverage with the flavor of a 3 Musketeers Bar.