McDonald's surfs health/fitness waves
In addition, the chain is launching a fitness-focused ad campaign featuring hockey legend Wayne Gretzky, tennis stars Venus and Serena Williams and other athletes. The ads will promote exercise and healthful eating with the slogan, "It's what I eat and what I do. I'm lovin' it."
Bloomberg also reported that since Skinner took McDonald's helm in January, he has continued to focus on driving revenue with higher-ticket items that appeal to health-conscious consumers. Nevertheless, in February McDonald's posted its lowest sales gains in two years. Same-store sales in the U.S. rose only 4.6 percent, while sales in Europe fell 3.4 percent.