"King of Beers" rules the rollout race
|New debutante on the block: Budweiser Select.|
"The consumer response to Budweiser Select has been great. Beer drinkers in the test markets are excited about the brand, so we decided to roll it out nationally much earlier than planned," said Don Meyer, director of Budweiser Select marketing. "With approximately 100 million viewers watching the Super Bowl, we can't think of a better opportunity to introduce Budweiser Select."
With its elegant graphics and pinch-neck bottle, Budweiser Select is positioned as "an upscale beer for all drinking occasions." The brew has 3.1 grams of carbohydrates, 99 calories and 4.3 percent alcohol by volume per 12 oz. serving. It is brewed at seven of Anheuser-Busch's 12 breweries including Columbus, Ohio; Houston, Jacksonville, Fla.; Los Angeles; Newark, N.J., Williamsburg, Va.; and Fort Collins, Colo.
An A-B press release describes the product's brewing process as follows: "Budweiser Select was developed using two-row and roasted specialty malts for a rich color. The brand spends approximately twice as long as regular beers in the brewhouse. The brewhouse is where grains are milled, mixed with water, and mashed. A blend of aromatic domestic and imported hops provides the perfect balance and flavor."