Weight Watchers co-packed products to debut

Feb 23, 2005 10:08 America/Chicago

Weight Watchers Introduces Branded Meal, Snack and Dessert Products to Meet Needs of Weight-Conscious Consumers

 

Weight Watchers International, Inc., Woodbury, N.Y.,  recently introduced of Weight Watchers branded meal, snack and dessert products developed in partnership with noted food manufacturers.

The breads, cereals, chocolate candies, ice cream treats, muffins and snack cakes meet the needs of weight-conscious consumers by offering the best balance of great taste and sensible choices. The products are consistent with Weight Watchers philosophy of enjoying a variety of options while managing body weight, making wise food choices and practicing portion control. The manufacturing partners include George Weston Bakeries Inc. (breads), Organic Milling Co. (cereals), Whitman's (chocolate candies), Wells' Dairy (ice cream treats) and Dawn Food Products, Inc. (snack cakes and muffins).

"We're extremely pleased to provide a broad range of Weight Watchers fully branded foods that are readily available to all consumers," said Steven Marlowe, Vice President -- Products, Licensing & Publishing at Weight Watchers International. "These great-tasting foods in the 'better-for-you' category can help weight-conscious consumers by offering more food choices that are sensible and can easily be a part of a balanced diet."

The new products, which are available -- or will be available soon -- at major retail locations nationwide, provide consumers the benefit of Weight Watchers unparalleled experience in helping people address their weight-management needs. The Weight Watchers brand provides assurance that the Points values and nutritional information are accurate; the products taste great; and the products are appropriately portion controlled, yet satisfying.

For Weight Watchers members on the Flex Plan, which is based on the POINTS(R) Weight-Loss System, all the new products have a POINTS value of nearly 3 or less per serving. If on the Core Plan, the new products are a sensible choice on which to spend their weekly POINTS allowance. Traditional products in the meal, snack and dessert categories tend to have higher POINTS values.

New Product Overview

Weight Watchers Licensing establishes and manages relationships with partners to develop, manufacture and market products for weight-conscious consumers who want to more easily and effectively meet their weight-management needs. The fully branded Weight Watchers products are consistent with Weight Watchers philosophy of enjoying a full range of food options while managing body weight, making wise food choices and practicing portion control. Current licensing partners include George Weston Bakeries Inc. (breads), Organic Milling Co. (cereals), Whitman's (chocolate candies), Wells' Dairy (ice cream treats), Dawn Food Products, Inc. (snack cakes and muffins), Applebee's (Weight Watchers menu) and Conair (scales).

Breads: Weight Watchers branded breads taste great and are generally higher in fiber (between four and nine grams per serving) than traditional bread offerings. The breads have no saturated or trans fats. The nutritional values vary across the product line, which includes 100% Whole Wheat Bread, White Bread, English Muffins and Bagels.

Cereals: Weight Watchers branded cereals are delicious, a good source of fiber (between four and 10 grams per serving), contain no trans fats and tend to have less sugar than regular cereals (between 0 and 11 grams per serving). The nutritional values vary across the product line, which includes Banana Almond Medley, Cinnamon Cluster Crunch, Flakes 'n Fiber with Oats, Honey Almond Crisp with Real Blueberries and Vanilla Puffed Wheat with Almonds.

Chocolate Candies: Weight Watchers great-tasting chocolate candies by Whitman's have no trans fats. There are 14 products in the line ranging from bags of Caramel Drops and English Toffee Squares to packs of Mint Patties and Pecan Crowns.

Ice Cream Treats: Weight Watchers branded tasty frozen novelties are portion controlled and offer fewer calories and less fat per serving than traditional varieties in the ice cream section. The nutritional values vary across the line, which features 12 products, including: Chocolate Mousse Bar, Giant Fudge Sundae Cones and Cups, and Ice Cream Sandwiches.

Muffins and Snack Cakes: Weight Watchers branded muffins and snack cakes are packaged six (snack cakes) and three (muffins) to a box and are individually wrapped, portion-controlled servings with fewer calories and less fat than traditional products in the muffin and snack cake category. They also have no trans fats. The muffin flavors include: Apple Spice and Blueberry, and the snack cakes feature Carrot Cake and Chocolate Cake.

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