Sports Pouch Beverage Company and Cool Cool Water in co-pack deal

Mar 28, 2005

Company Information Center

Sports Pouch Beverage Company, Inc. and Cool Cool Water, Inc. to Proceed with Co-Packing Agreement

CORONA, Calif.--(BUSINESS WIRE)--March 28, 2005--Sport Pouch Beverage Company, Inc., (Pink Sheets:SPBV) announced today that it has reached an agreement, in principal, with Cool Cool Water, Inc., of Ledgewood, New Jersey, to co-pack Cool Cool Water's Kokomo(TM) brand of flavored spring water beverages. Sports Pouch will package the Kokomo(TM) brand using its innovative Sports Pouch(TM) beverage packaging system, which utilizes a flexible pouch combined with an easy to use pull-push spout. The products will be distributed by various supermarkets in Southern California.

These actions represent the first implementation of the collaboration between Sports Pouch Beverage Company and Cool Cool Water that was first announced in December 2004. Present plans call for the initial deliveries of the Sports Pouch(TM) - packaged Kokomo(TM) beverages to retail stores in early summer 2005.

Presently, the Kokomo(TM) brand utilizes traditional PET plastic bottling concepts. This co-packing arrangement will expand the packaging and marketing capabilities of the Cool Cool Water product. Combining the popular Kokomo(TM) brand of zero-carb, zero-calorie, naturally flavored mountain spring water beverages with the technology of the Sports Pouch(TM) packaging system means that consumers will be able to enjoy the quality, taste and freshness of Kokomo(TM) brand beverages with the convenience of the pull-push spout system offered by Sports Pouch.

About Sports Pouch Beverage Company, Inc.:

Sports Pouch Beverage Company, Inc. was established for the specific purpose of producing pull-push spout technology liquid pouch packaging as well as utilizing this technology for the development and production of new beverage brands. Sports Pouch Beverage Company, Inc. is the holder of the trademarked name "All American Sports Pouch" and has a "Process Pending Patent" for the Sports Pouch Beverage package with pull-push spout. Please visit our website:

For further Investor Relations information concerning Sports Pouch Beverage Company, Inc., please contact: Corporate Strategies, Inc. at 888-597-8308 or

A number of statements referenced in this Release, and any other interviews that have been made, are forward-looking statements, which are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumption of future events or performance are not statements of historical fact and may be "forward-looking statements." Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward-looking statements in this announcement may be identified through the use of words such as "expects," "will," "anticipates," "estimates," "believes," or statements indicating certain actions "may, "could," or "might," occur. Such statements reflect the current views of Sports Pouch Beverage Company, Inc. with respect to future events and are subject to certain assumptions, including those described in this release. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products, services, and technologies, competitive market conditions, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses, and other factors described in the Company's public disclosure documents. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The Company does not undertake any responsibility to update the "forward-looking" statements contained in this news release.

Corporate Strategies, Inc.
Russell Kidder, 888-597-8308
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