|Could Snickers hungriest fan turn out to be a woman?|
Of those very familiar with the Snickers TV commercials, 17 percent like them "a lot," slightly below the Ad Track average of 21 percent. But women nearly doubled the percentage of men who gave the ads the top rating: 23 percent vs. 12 percent. By age, the spots scored highest in likeability with consumers 18 to 24 at 22 percent.
The venerable Snickers brand â America’s No. 1 seller and named for a favorite horse of the Mars family in 1930 â could use a boost. Snickers sales dropped 6.1 percent at supermarkets, drugstores and mass merchants, excluding Wal-Mart, for the 52-week period ended Dec. 26, according to Information Resources Inc.