Home » 'Sport Beans' give nutritional cachet to candy
'Sport Beans' give nutritional cachet to candy
06/13/2005At this week's All Candy Expo in Chicago, Fairfield, Calif.-based Jelly Belly Candy Co. is introducing the first jelly bean designed for sports performance.
|Jelly Belly's new Sport Beans, the candy for those working to fend off a jelly belly.|
"At the end of a five-hour race over 150 miles, we need something to really pick it up and cross the line. Towards the end, when it's time to pour it on, the body doesn't have the energy storage, so a quick fuel food helps us finish well," said Kirk Albers, team captain of the Jelly Belly/PoolGel pro cycling team, currently in second place on the professional circuit. "Sport Beans taste better than the sports gels -- and there are no sticky handlebars after eating them!"
Jelly Belly Candy Co. developed the new jelly bean for portable power. "Today's active adults and teens are exercising harder than ever, and are looking for optimal performance at play and in competition," said Pete Healy, vice president of marketing for Jelly Belly. "We've heard from marathon athletes for years about how they use Jelly Belly beans for the carbohydrates they need to sustain energy and finish a race, so we developed a fun candy with additional nutrients the body needs during exercise."
Sport Beans are available in 1-oz. single-serving packages. They are expected to be in stores nationwide this summer. For more information, see www.JellyBelly.com or call the Jelly Belly Hotline at (800) 522-3267. For news and updates on the Jelly Belly/PoolGel team go to www.jellybellycycling.com.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
$10 Billion Offer for D.E Master Blenders 1753
Former part of Sara Lee eyed by European fund Joh. A. Benckiser.
Pinnacle Foods Goes Public
Blackstone Group sells 32 percent of Pinnacle Foods into stock market.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »