PepsiCo (Purchase, N.Y.) announced July 5 that Thomas R. Greco, has been promoted to president of PepsiCo Sales, succeeding Al Carey, who was named president and CEO of the company's Frito-Lay North America division on June 26.
Greco, a PepsiCo executive with 20 years experience, most recently was senior vice president of Sales at Frito-Lay North America, PepsiCo's $10 billion snack and convenient foods business. In his new role, Greco will be PepsiCo's chief customer officer, reporting to chairman and CEO Steve Reinemund, with accountability for selling PepsiCo's portfolio of leading beverages, snacks and foods to customers across all retail channels. He will also assume responsibility for driving PepsiCo's successful "Power of One" cross-divisional sales strategy, leveraging the combined strengths and capabilities of all its businesses under a unified approach to customers.
"Tom proves once again that PepsiCo is fortunate to have a wealth of proven talent ready to step quickly and seamlessly into a key leadership position," said Reinemund. "Tom is a perfect fit for this critical role. His demonstrated effectiveness at delivering winning solutions for our customers, his deep understanding of our multiple go-to-market systems, and his ability to lead and develop people add up to a powerful combination that will meet the needs of our retail partners and PepsiCo exceptionally well."
Greco's extensive career with PepsiCo started in 1986 at Frito Lay Canada, where he held a variety of positions in sales and marketing and ultimately rose to become a vice president. After moving to Frito-Lay's U.S. business and serving as a region vice president in the Midwest, he was promoted to president of Frito Lay Canada in 1999. In late 2001, he was moved from Canada and named chief customer officer for Frito-Lay North America. In 2003, he was promoted to senior vice president of Sales for FLNA.
In a related move, PepsiCo and Frito-Lay North America announced that Randy Melville has been promoted to succeed Greco as senior vice president of Sales at the snack and convenient foods company. He will lead the customer strategies that fully maximize Frito-Lay's more than 20,000- person sales force, and ensure that flawless service and execution remain a priority. Melville has 11 years of PepsiCo sales experience at Frito-Lay and Pepsi-Cola, and most recently headed sales for Frito-Lay's South division.