Pepsi to launch ‘premium’ soft drink


Nov 28, 2006

PepsiCo said it will launch its first premium soft drink in the second quarter of next year. Tava, a sparkling fruit drink, will feature four flavors: Brazilian Samba, Caribbean Calypso, Mediterranean Muse and Malaysian Satori. And it will include vitamins B, C, E and chromium. Tava is to be positioned as an adult soft drink with zero calories and no caffeine.

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