Home » Healthy Food Holdings to acquire Van's Waffles
Healthy Food Holdings to acquire Van's Waffles
Healthy Food Holdings, a portfolio company of private equity firm Catterton Partners, is set to acquire Vanís International Foods, Inc., the maker and marketer of Vanís Waffles. Terms of the transaction were not disclosed.
Vanís Waffles is the leading brand of all-natural and organic frozen waffles. Vanís manufactures and markets waffles within several categories, including Wheat-Free/Gluten-Free, Organic, Original Gourmet, Hearty Oats, Belgian and Mini Waffles, each of which is available in a variety of flavors. In addition to being preservative, trans-fat and cholesterol-free, many of Vanís Waffles products are also rich in calcium, flax, fiber and whole grains. Through its soy product division, Veat Gourmet, Vanís also markets soy protein meat-alternative products, including Chickín Free Nuggets, Gourmet Bites, Vegetarian Breast and Vegetarian Fillet.
ďVanís commitment to producing high-quality products that are as healthy as they are delicious has enabled the company to be a leader in the all-natural and organic breakfast foods category,Ē said Chuck Marcy, CEO of Healthy Food Holdings. ďWe are extremely excited to add the Vanís brand to our portfolio, which will give us a strong foothold in the natural and organic foods business. With the operational and financial strength provided by Healthy Food Holdings and Catterton, I am confident we can further enhance Vanís market leadership.Ē
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