Healthy Food Holdings, a portfolio company of private equity firm Catterton Partners, is set to acquire Vans International Foods, Inc., the maker and marketer of Vans Waffles. Terms of the transaction were not disclosed.
Vans Waffles is the leading brand of all-natural and organic frozen waffles. Vans manufactures and markets waffles within several categories, including Wheat-Free/Gluten-Free, Organic, Original Gourmet, Hearty Oats, Belgian and Mini Waffles, each of which is available in a variety of flavors. In addition to being preservative, trans-fat and cholesterol-free, many of Vans Waffles products are also rich in calcium, flax, fiber and whole grains. Through its soy product division, Veat Gourmet, Vans also markets soy protein meat-alternative products, including Chickn Free Nuggets, Gourmet Bites, Vegetarian Breast and Vegetarian Fillet.
Vans commitment to producing high-quality products that are as healthy as they are delicious has enabled the company to be a leader in the all-natural and organic breakfast foods category, said Chuck Marcy, CEO of Healthy Food Holdings. We are extremely excited to add the Vans brand to our portfolio, which will give us a strong foothold in the natural and organic foods business. With the operational and financial strength provided by Healthy Food Holdings and Catterton, I am confident we can further enhance Vans market leadership.