Capitalizing on new meal consumption patterns

Dec 20, 2006

Breakfast, lunch and dinner occasions share many similarities. All are increasingly being consumed away from home and all are hugely affected by time pressures. As a result, informality is a trend that characterizes each occasion. Meal occasions are also becoming lighter too a phenomenon influenced by a desire to eat more healthily throughout the day and to simply grab a quick bite. Access a broad range of data including consumption frequencies by daypart, relevant market data and consumer survey insight and learn how to tailor your product portfolios and marketing campaigns to effectively target consumers' changing eating patterns with this report from Datamonitor.

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