Trends in novel vs. traditional food flavors


Jan 18, 2007

Consumers' food flavor preferences are increasingly polarized between two trends: novel, striking and often ethnic flavor profiles, and nostalgic traditional flavors. These are not mutually exclusive trends as consumers will migrate between the two based on varying individual need states, demographic and occasion-related factors. Obtain exclusive data concerning ethnic food consumption and flavor claim incidence over time and understand the differing motivations and occasions influencing consumers' flavor choices with this report from Datamonitor.

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