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Coca-Cola to inlcude caffeine content on nutrition labels

FoodProcessing.com
02/22/2007

Coca-Cola North America confirmed that, as part of an industry initiative, it will continue the rollout of expanded nutrition labeling in the U.S. to include caffeine content on all of its beverages containing the ingredient.

The new packaging labels will provide the exact amount of caffeine in each serving. The company says the inclusion of caffeine content information is voluntary.

The company has already included caffeine labeling on its Full Throttle and Enviga packaging, and will roll out the new labels on its other brands, starting with cans of Coca-Cola Classic in May, and expanding to other brands and packages during the remainder of the year.

The time at which the revised labels reach store shelves will vary by brand and by region as U.S. bottlers use up existing inventories of packaging.

In 2005, Coca-Cola North America introduced labeling that provides consumers with nutrition information for a standard eight-oz. serving as well as for the total of a single-serve package.