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Kraft makes Oscar Mayer stand-alone business

FoodProcessing.com
10/04/2007

Oscar Mayer will become a stand-alone business unit early next year under a reorganization plan from parent company Kraft Foods Inc., Northfield, Ill., reports the Madison Capital Times.

Oscar Mayer, based in Madison, Wis., has been part of a sector that included pizza, convenience foods and Kraft Canada, but it will become one of eight stand-alone business units. Others include Beverages, Canada, Cheese, Foodservice, Grocery, Pizza, and Snacks & Cereal. Company official say the moves should provide more focus on individual businesses, simplify the overall organization, hasten decision-making and bring the company closer to customers. But analysts say separating the business units, especially by strong brand names, makes sales of those businesses easier.