According to business site, BNet.com, "The Reputation Institute, a New York-based corporate reputation consultancy, has released its list of the world’s 'most reputable' companies." The Top 10 Most Reputable include:
1. Toyota (Japan)
2. Google (U.S.)
3. IKEA (Sweden)
4. Ferrero (Italy)
5. Johnson & Johnson (U.S.)
6. Tata Group (India)
7. Kraft Foods (U.S.)
8. Novo Nordisk (Denmark)
9. Grupo Bimbo (Mexico)
10. Migros (Switzerland)