ConAgra Foods announced that Brett Groom has joined the company as vice president, Media, Digital and Social Marketing for the company’s Consumer Foods brands, responsible for on- and offline media, Web sites, public relations and two-way dialog with consumers, including experiential marketing. The position is a new role for ConAgra Foods, designed to integrate and coordinate traditional, new and emerging media channels to reach today’s consumers and implement innovative new strategies for the future in this rapidly changing landscape.
Groom most recently served as chief digital officer for W.B. Doner Advertising, where he successfully led media and message integration across channels for many clients, including Mazda, US Cellular, Expedia.com, Bush’s Beans and Minute Maid. Prior to that, he served as vice president of Global Client Services for Team Microsoft while at Young & Rubicam Brands. Previously, he worked in a variety of executive-level and manager positions with AGENCY.com, Sears Roebuck & Company, and Leo Burnett.
Groom holds a Bachelor of Arts degree in international politics from Wesleyan University and a Master of Business Administration degree from J.L. Kellogg School, Northwestern University.