Home » Cargill Launches New Pork Line
Cargill Launches New Pork Line
Cargill announced the launch of a new pork line of variety meat cuts under its brand, Rumba. The new Rumba pork products include ears, hocks, jowls, kidneys, neckbones, split front feet, stomach, tails, fatback skins, hearts and livers.
Rumba is one of the first brands to focus on the multicultural customer offering fresh variety meat cuts in U. S. mainstream meat cases. Rumba brand beef products were launched in 2007 and the line is now being extended to cover pork variety meat cuts to further meet the needs of customers. Like its beef products, Rumba pork variety meats continue to offer always fresh, never frozen cuts in a vacuum-packed clear case always allowing the consumer 100 percent visibility of the product. The vacuum-sealed packages also allow each cut to stay fresher longer.
The Rumba pork products offered are based on extensive consumer research to match and exceed the needs and expectations of multicultural customers such as Hispanics and African Americans, who are primary users of pork specialty meats in traditional dishes. In the past, the mainstream meat case in the local grocer did not carry all of the specialty meat cuts that are the essential ingredients in culturally-significant dishes. These customers turned to shopping at other locations for their meat purchases.
Rumba's pork variety meat cuts are available in different store locations across the country, with more available locations arriving soon. Along with the pork launch, the Rumba brand has also expanded its beef cuts and revamped its website (www.rumbameats.com) to showcase all the new additions to the Rumba meats family including authentic recipes paired with each type of beef and pork meat cut. The new beef cuts include, flank, outside skirt, honeycomb tripe, marrow bone, and suet.
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
$10 Billion Offer for D.E Master Blenders 1753
Former part of Sara Lee eyed by European fund Joh. A. Benckiser.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »