Home » MSC Introduces New Ecolabel
MSC Introduces New Ecolabel
The Marine Stewardship Council has announced the first outcome of its partner support marketing program—the introduction of an evolved and improved MSC ecolabel.
While the change is slight, it provides significant benefit to partners. The new design clarifies that the MSC ecolabel indicates independent, third-party verification that the product comes from a sustainable fishery. This has been shown to add value by benefitting MSC partners’ sustainability credentials.Some key points include:
- The MSC is committed to improving value to its partners but not at any cost, and MSC does not wish to see any of its partners inconvenienced by this change. To avoid unnecessary costs, MSC is not asking anyone to change any packaging or materials immediately or to throw away existing packaging or materials. Instead, MSC is asking its partners to make the change only when it is convenient to do so. For any company that has packaging or material ready to go to print, the new logo is available now. However, if companies already have product or materials in the market with the MSC ecolabel, they do not need to change it until their next update or reprint.
- MSC is aware that this gradual change-over will mean that there will be two MSC ecolabels in the marketplace for two or more years. However, because the new ecolabel is an evolution of the current version, the similarity to the existing ecolabel will prevent customer confusion and avoid loss of sales or recognition in the market. To help the transition go smoothly, MSC will use communication materials, including its website, to highlight the change to consumers and others.
- While the new design includes additional text next to the existing blue oval, MSC is not asking partners to print the oval at the same size they do now. The minimum size requirement will ensure the new ecolabel (including the text) will not require more print area on packaging or material than the current oval-only ecolabel.
- The new ecolabel will be available in two formats: a landscape and a portrait version. Either version can be used, making it easier for designers to integrate the ecolabel into different materials, packaging designs and other formats.
To find out more, please go to http://www.msc.org/business-support/new-msc-ecolabel.
Raft of Executive Changes at Hershey
Same president/CEO, but numerous internal promotions.
Campbell to Acquire Plum Organics
No. 2 organic baby food company moves Campbell in a new direction.
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »