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Conagra Foods Lamb Weston and Burger King Brand Together for Crispy Microwaveable French Fries

FoodProcessing.com
09/02/2009

Burger King Corp. has entered into a licensing arrangement with ConAgra Foods Lamb Weston whereby Lamb Weston will introduce a retail line of crispy and flavorful microwaveable Burger King branded french fries that will hit shelves of select retailers, including Wal-Mart, this fall. King Krinkz, seasoned crinkle-cut fries, will be the first to market in early September, soon followed by King Kolossalz, extra-large fries, and King Wedgez, seasoned potato wedges. The price point for each 4.5-ounce box will vary among retailers.