Home » Mintel Reports Salty Snack Sales are Up
Mintel Reports Salty Snack Sales are Up
Sodium may be the next trans fat, but that's not stopping Americans from indulging in their salty snacks, or so says Mintel's latest research.
A new report from market research firm Mintel shows that after years of mediocre sales increases, the potato chip market grew 22% during the economic downturn*.
In addition, other salty snacks experienced recession-fueled sales jumps. The tortilla chip market increased by 18% since 2007, while smaller segments like popcorn and cheese snacks saw similar gains (17% and 20%, respectively). Now that economic recovery is starting to take hold, however, Mintel expects sales increases to taper. Over the next five years, potato chip sales are expected to rise just above 3% annually, while tortilla chip sales should increase just above 4%.
Mintel's Global New Products Database (GNPD) has already tracked over 350 new salty snack launches in the US this year.
A daily dose of chips?
It's not the most healthy habit, but according to Mintel, 50% of kids, teens and 18-24s say they eat salty snacks five times a week or more. Even adults say they eat salty snacks 4.8 times per week on average, nearly once a day!
Mintel's survey shows that two in three (65%) adults say that they're interested in healthier snacks, such as grain or baked varieties, while another 57% say they're interested in healthier alternatives to salty snacks, like pita chips or crackers. Admittedly however, half of survey respondents confess they think lower fat/sodium snacks don't taste as good as the originals.
*Sales increases compare 2007 market data against Mintel's market estimate for full-year 2009
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
$10 Billion Offer for D.E Master Blenders 1753
Former part of Sara Lee eyed by European fund Joh. A. Benckiser.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »