Research Offers Insights on Hispanic Consumer Preferences

It is estimated that by the year 2050, the Hispanic population of the U.S. will be more than 100 million and will account for 24.4% of the total U.S. population.

Virginia Dare, as part of its ongoing Hispanic Consumer Insights Program, has recently completed a research study about Hispanic consumer’s preferences. 

Interesting examples of the survey results include:

  • Hispanic consumers indicated they buy or prepare regularly in their households chocolate chip cookies, with a 38.9% mention rate followed by bread pudding, muffins and chocolate cake with a 25.9% mention rate.
  • Hispanic consumers indicated they have tried and liked chocolate cake, with a 79.6% mention rate, followed by chocolate chip cookies 77.8%.
  • Products that Hispanic consumers surveyed were least familiar with included zucchini bread, peperecha, cremosas, Gansito snack cakes, macaroons, zemitas, Mallomars, banana cream pie and key lime pie.
  • The products that the respondents regularly bought or prepared were predominantly mass produced mainstream American bakery products.

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