ConAgra Foods Partners with Yahoo! for “What's so Funny” Online Program

FoodProcessing.com
11/16/2009

ConAgra Foods Inc. announced it will be sponsoring Yahoo!’s new online program, "What’s So Funny?" The one-year commitment will integrate ConAgra Foods brands such as Marie Callender’s, Healthy Choice and Orville Redenbacher’s into the content of the online series, which premiered Nov. 9, on Yahoo! TV.

Daily three-minute episodes of "What’s So Funny?" will air Monday through Friday with hosts Mike Bachmann and Shira Lazar presenting the funniest moments from the previous night’s television lineup. Viewers can vote on the funniest moments of the week, and this will help decide the content for a weekend episode recapping the week’s funniest moments. Each new episode will include a 30 to 60-second branded segment that features a ConAgra Foods product, incorporates key product messaging and aligns strategically with existing brand advertising.

For example, the first episodes will feature a segment called "Ingredients for Good Comedy" centered around what goes into making a show funny, sponsored by Marie Callender’s – using fresh-tasting ingredients to make a great meal at home or the office with Marie Callender’s Home-Style CreationsTM.

The sponsoring brand also will be featured on the "What’s So Funny?" homepage, http://customsites.yahoo.com/conagra, which will be linked from Yahoo! TV.