Home » Consumer Packaged Goods Trend Predictions for 2010
Consumer Packaged Goods Trend Predictions for 2010
Next year, Mintel predicts seven core trends will impact global new product development as manufacturers try to pique interest in new launches while keeping shoppers comfortable.
1. Symbol overload: Consumers are hungry for nutrition facts (pun intended). In the US, nearly half of adults say having caloric information on the front of packages would help them reduce their intake. However, people feel confused and skeptical about different companies' nutrition symbols. In response, more manufacturers will opt for clean, clear facts on front-of-pack statements in 2010.
2. Sodium reduction: Poised as the next major health movement, sodium reduction is finally ready to take hold. The key difference, says Lynn Dornblaser, is that "sodium reduction is being pushed by food companies and health organizations, not by consumers." This could mean slow adoption of the "less salt" mantra by shoppers, even as the food industry moves ahead.
3. Local gets stretched: Let's get real...for many shoppers, buying only local goods is a pipe dream. However, people still want products with recognizable origins and those that haven't been shipped too far. In the UK, for example, nearly half of shoppers buy British-made products when they can. For 2010, the definition of "local" will expand, becoming more practical for major companies to use and for mainstream shoppers to purchase.
4. Simple made special: Ready to get a kick out of buying "ordinary" products like soap and juice? Well in 2010, chic packaging and premium positioning will make today's grudge purchases more enjoyable. The recent trend towards boutique-inspired packaging highlights how manufacturers will make the mundane a little more special next year.
5. Color coding for convenience: Cluttered retail store shelves make it hard to find your favorite cereal flavor or shampoo variety? Not anymore. To help shoppers make faster choices, more manufacturers will color-code their products in 2010. Nearly two-thirds of Americans (64%) say they want color-coded packaging and 45% of Brits claim to compare products by their labels. Color coding also helps brands stand out on the shelf.
6. Iconic budget brands: Private label "brands" are starting to look a lot more like brands (sans quotes). As consumers cut spending because of the recession, smart marketers ramped up promotions for their private label lines. Many shoppers now equate private labels with national brands and value them as such. In 2010, low cost, high quality private labels will thrive.
7. Gen Y cleans up: The generation that grew up with Swiffer, Febreze and Tide to Go is calling out for grown-up cleaning products of their own. Gen Y--born between 1977 and 1994--constitutes one-fifth (21%) of the global population. While there aren't a wealth of Gen Y-focused cleaners on the market now, expect that to change in 2010. New products will highlight simplicity of use and quick, easy results to appeal to Gen Y shoppers.
Mintel estimates global new product introductions for 2009 will reach 2008 levels. In the US, where many niche players were hurt by the recession, Mintel does not expect 2009 totals to match 2008.
Mintel forecast 14 additional consumer packaged goods trends for 2010. To receive the complete list, contact firstname.lastname@example.org or call Mintel's press office at 312-628-7946.
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
$10 Billion Offer for D.E Master Blenders 1753
Former part of Sara Lee eyed by European fund Joh. A. Benckiser.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »