Home » Pepsi Cola Takes a Pass on Super Bowl
Pepsi Cola Takes a Pass on Super Bowl
By FoodProcessing.com staff
Don’t look for any clever Pepsi Cola ads during next month’s Super Bowl. The carbonated soft drinks side of the Purchase, N.Y., company will take a pass on the big game for the first time in 23 years, according to the Wall Street Journal.
PepsiCo was the biggest advertiser on last year's broadcast, which drew 98.7 million viewers, and the parent company often made ads that debuted during the game the centerpiece of its marketing strategy. Pepsi Cola has featured ads with such celebrities as Britney Spears, Cindy Crawford and Ozzy Osbourne. Other news sources speculated that other PepsiCo units, such as Frito-Lay, might still advertise during the game.
The event is TV's priciest showcase for ads – the paper reported some 30-second spots were selling for nearly $3 million. Another longtime Super Bowl advertiser FedEx also is out, but Coca-Cola remains in as do Anheuser-Busch InBev and Diamond Foods (Pop Secret popcorn). PepsiCo reportedly is earmarking most of its 2010 marketing dollars for cause-related marketing, including $20 million for community project grants.
Campbell to Acquire Plum Organics
No. 2 organic baby food company moves Campbell in a new direction.
PepsiCo Stock Hits 32-Year High, but Why?
Decent first quarter but also investment firms buys a big stake.
Happy Family Bought by Groupe Danone
Dannon parent acquires 92 percent of seven-year-old toddler food company.
Anuga 2013: A Taste of Global Innovations Set to Take Place October 5-9
The huge global food show will be October 5-9 in Cologne, Germany.
Vermont Passes Genetic Labeling Bill
The Vermont House of Representatives approved H.112 on May 10. The bill will go to the senate next in fall 2013. If passed, the earliest the act could become law is January 2014.
GMO Labeling Effort Reaches Washington
Senate and House bills would require the FDA to develop regulations for the labeling of food containing bioengineered ingredients.
Burger King CEO To Take Over at Heinz
Bernardo Hees of 3G Capital is new CEO of Pittsburgh acquisition.
The New Hostess Company Resumes Operations
The Metropolous-Apollo-controlled company plans to reopen four plants and hire workers, but not union labor.
- 04/19/2013 Cheesemaker, Restaurant Chain Hold Mac and Cheese Cookoff
- 04/19/2013 Restaurant Chain That Also Supplies School Lunches Goes Trans Fat-Free
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »