Home » Hormel Discovers Hormel Brand
Hormel Discovers Hormel Brand
For the first time in its 119-year history, Hormel Foods will market its extensive portfolio of Hormel-branded products in a single campaign.
Launched in February in print, TV and in-store advertising, the program supports all Hormel-branded products through a single advertising platform: "Life Better Served."
“The campaign is designed to address an opportunity discovered through extensive consumer research: that many consumers know and love the Hormel brand, evidenced by top-performing products in several categories, but they do not realize the depth of the product offering and its ability to fulfill the full range of meal needs,” read a company announcement. “As a direct response to this insight, the campaign will spotlight the Hormel brand's unmatched ability to provide protein-rich meal offerings that are both convenient and satisfying for all occasions.”
In addition to such leading brands as Jennie-O, Dinty Moore and Chi-Chi’s, Hormel lends its own name to products ranging from chili to pepperoni to refrigerated meat entrees to shelf-stable dinners.
"Despite the frantic pace of modern life, our family caregiver strives to feed her family a nourishing meal every day; we want her to know that the Hormel brand can help make this happen," said Scott Weisenbeck, group product manager of integrated marketing.
The campaign included TV spots during the winter Olympics games and a four-page Academy Awards ballot gatefold featuring Hormel-branded products depicted as nominees in Entertainment Weekly.
United Fresh Produce Association Reports on 2013 Produce Industry Compensation
Produce industry executives see a 2.9 percent increase in salary according to the Compensation and Benefits Report released by the United Fresh Produce Association.
Lactalis American-Parmalat Deal Altered
Amidst investigation, $144 million cut in purchase price.
Compensation Study Reveals Food and Beverage Company CEO Pay
Irene Rosenfeld leads the food and beverage execs, as long-term, performance-based incentives replace upfront pay.
Murdock Offers to Take Dole Private, Again
Chairman/CEO’s offer values company at $1 billion.
New Management Team at Day-Lee Foods
Plan for aggressive growth.
PepsiCo-Muller Joint Venture Yogurt Plant Opens
Muller Quaker Dairy comes on line in Batavia, N.Y.; hoping for LEED certification.
JBS Acquires U.S. Operations of XL Foods
A running plant in Omaha, idle one in Nampa.
FDA Seeking New Industry User FeesFrom Special to ThePacker.com
Food manufacturers disagree with the FDA's suggestion to add a food processing facility registration fee.
Tyson Buys Mexican Food-Maker Circle Foods
The acquisition fortifies Tyson's value-added and Mexican portfolios.
Chinese Poultry Plant Fire Kills 119
Ammonia leak apparently sparked explosion.
- All news »
Access Food Processing and Wellness Foods magazines on-line and receive an e-mail each month when your new issue is ready. Subscribe Now »
Biweekly updates delivering feature articles, top industry news, company news, product announcements, technical issues and more. Subscribe Now »