Parade Launches New Food Brand In Partnership With Condé Nast
Dash is designed to complement newspapers' own food and coupon offerings, and by its distribution, provides advertisers a unique and unduplicated reach: 45 million women read daily newspapers; 81% of them do not read other food magazines.*
Dash will debut online in September, followed by a special holiday print issue in November. Monthly publication will begin in February 2011, with a circulation of 8 million in about 100 leading newspapers. It will be distributed primarily in suburban markets to target readers with a higher propensity to eat in-home and shoppers that move the highest volume of food products. Editorially, it is targeted to the busy woman who balances the demands of work and family with the daily "dash" to get a healthy meal on the table.